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Author >Ksenia Boletskaya

Online beats print in ad sales

February 29, 2012 Ksenia Boletskaya, Vedomosti.ru
Ad spending in Russia in 2011 exceeded the levels seen before the global financial crisis. More importantly, online ad sales topped those of print ads for the first time.

Yandex develops new targeted advertising

September 5, 2011 Ksenia Boletskaya, Kommersant
By profiling its audience based on the way they search rather than the information they self-report, Yandex hopes to give advertisers a more honest targeting.